Research strategy: trend monitoring via social listening

A latest research strategy using multimethod approach involving consumer goods trend monitoring via social listening to better understand brand perception and consumer behavior. The challenge is figuring out which lessons and insights are most important for business potential. We want to make sure that specific goals in mind on how the research will be used before starting the research process. Businesses that plunge into the depths of data research will waste employees' time and effort unless they establish goals and objectives. Hence, before looking for answers, we are suggesting that organizations start by describing the problem and aim.

While on one hand, trend monitoring entails finding themes that might be relevant to a brand or business, it gives stakeholders business intelligence about the most recent occurrences involving your brand or company on a 24/7 basis, allowing insights into potential issues before they get out of hand. In order to watch how consumer discussions change over time and produce actionable insights, trend tracking also keeps an eye on historical trends.

On the other hand, social listening entails continuously watching and following online conversations to find out what consumers are saying about brands, rivals, the market, or other hot subjects on various social media platforms.

Thus trend monitoring by listening on a suitable social platform is an innovative strategy for driving powerful business insight.

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